Project background
McDonald's Corp, the world's largest fast-food chain, opened its 1,000th store in Dongguan in southern China. China is the second-fastest growing market in the world and is anther country to achieve 1,000 McDonald's restaurants expansion, and the company would continue to accelerate its expansion going forward.
Our Challenges:
1. Arrange and control the procedure of the event in detail, set up and decorate the venue.
2. Draft relevant PR documents, such as MC script and McD executives' speech and so on.
3. Invite more than 20 GZ&SZ media attended the event, and have all clippings generation.
4. Manage and overall control the event.
Our achievement (on-site photos):
McDonald’s China Chief Executive Officer, Mr. Jeffery Schwartz gave a speech
Donation ceremony
Ribbon cutting ceremony
Lion eyes dotting ceremony
Unveiling ceremony
The Drive-Thru Experience
Media interview
